Have you ever asked yourself why Barbie doll collecting is so popular? What drives tens of thousands of people to snap up every type of Barbie doll imaginable?
Barbie Was Brilliantly Marketed
Mattel learned early on exactly how to market the Barbie doll. No other doll maker has come close to her. Barbie has been seen on TV commercials since the early 1960’s. With over 40 years of continuous television exposure you can’t help but see the ads throughout your childhood and into adulthood. This exposure has led Barbie to being one of the most popular toys in history.
Barbie Dolls Are Nostalgic
If you are a woman under the age of 60 then you most likely owned a Barbie when you were a kid. Just like baseball cards, if you collected Barbies’s when you were young, the chances are good that you enjoy it now.
Many people still have their original dolls from their childhood and it almost has become an obsession to collect each and every Barbie doll there is.
Barbie Is Not A Fad
You know that when you buy a Barbie doll that you will always be able to buy new clothes and accessories for her. She is not here today, gone tomorrow. No other doll can say that.
The Internet Has Fueled Barbie Doll Collecting
That’s right, the online world has helped promote Barbie doll collecting to the next level. You can find all sorts of Barbie doll forums as well as websites to purchase Barbie’s. Ebay is a great example of this. Both advertisers and collectors alike can get together and discuss anything and everything to do with Barbie, as well as buy and sell.
What does the future hold in store for Barbie doll collecting? No one can say for sure, but if it is anything like the past, you can expect some really great things to take place.
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